eCommerce and analytics consultant who helps teams master eCommerce

Win grocery eCommerce


Quick Check Discovery

Discover what needs to be fixed or optimized across key retailer sites

Are your products showing up when shoppers are looking for your products? I’ll run a low-cost, quick check and let you know what needs to be fixed or optimized.

Capability Advancement

Advance your eCommerce capabilities with industry-leading best practices

Whether you are new to grocery eCommerce or looking to up your game, I can help you take your processes and internal capabilities to the next level.

Digital Shelf Analytics

Track and report eCommerce metrics to accelerate growth

Key Performance Indicator (KPI) scorecards will let you know how you are doing and what needs to be done to accelerate growth.


Fill in the missing piece with industry-leading best practices
25+ Years CPG Experience
  • General Mills (20 years)
    • eCommerce
    • Shopper Insights
    • Consumer Insights
  • Gardetto’s Family Bakery (3 years)
    • Brand Marketing
    • Customer Marketing
  • NestlĂ© USA (4 years)
    • Consumer Research
  • eGrocery Landscape
  • eCommerce Strategy
  • Organization Structure
  • Capability Development
  • Content Management
  • Digital Shelf Analytics
  • Search Engine Optimization (SEO)
  • Project Management
  • Business Analysis
Key Successes
  • Developed a food company’s first eCommerce capability and analytical roadmaps
  • Business lead for the creation of a Product Information Management (PIM) solution that distributed 200+ packaging changes per month
  • Achieved double-digit sales growth with search optimized content