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Fractional Executive

eCommerce Leader

Helps Packaged Goods Brands master eCommerce

Head of Strategy

Helps Tech Firms drive customer-centric growth

person holding blue dart pin

Services – Brands

eCommerce Strategy

person playing chess

I work across functions to develop strategies to operationalize eCommerce. Shared goals and clear accountabilities will transform the growth mindset.

Capability Advancement

Advance your eCommerce capabilities with industry-leading best practices

Whether you are new to grocery eCommerce or looking to up your game, I can help you refine your strategy and take eCommerce to the next level.

Performance Indicators

Track and report eCommerce metrics to accelerate growth

Don’t just track metrics. Let’s create actionable Key Performance Indicator (KPI) scorecards that will let you know how you are doing and what needs to be done to accelerate growth.

Services – Tech Firms

Value Proposition

round glass that shows a scene in focus. Is your value proposition focused?

Do you have a clear value proposition? I will help refine it to make it clear, concise, and differentiated.

Product Optimization

brown and red metal frame

Does your product’s user interface and functionality meet the needs of your users? I will suggest how to optimize it using the lens of your primary users.

Buyer & User Personas

Person using the computer. Do you know who your key buyers are and what they are looking for?

Do you understand who are the decision makers for your SaaS product and their needs and challenges? I will create buyer personas so you can more effectively communicate with potential clients and shorten the sales cycle.

About

Fill in the missing piece with industry-leading best practices
25+ Years CPG Experience
  • General Mills (20 years)
    • eCommerce
    • Shopper Insights
    • Consumer Insights
  • Gardetto’s Family Bakery (3 years)
    • Brand Marketing
    • Customer Marketing
  • NestlĂ© USA (4 years)
    • Consumer Research
Competencies
  • eGrocery Landscape
  • eCommerce Strategy
  • Capability Development
  • Cross-functional team leadership
  • Content Management
  • Digital Shelf Analytics
  • Search Engine Optimization (SEO)
  • Project Management
  • Business Analysis
Key Successes
  • Developed a food company’s first eCommerce capability and analytical roadmaps
  • Business lead for the creation of a Product Information Management (PIM) solution that distributed 200+ packaging changes per month
  • Achieved double-digit sales growth with search optimized content
  • Shortened the sales cycle for a SaaS start-up and helped turn potential clients into advocates.

Contact

Richard.Gentner@master-e.co

(612) 990-9360