Richard Gentner

Gone are the days of a one-size-fits-all approach in eCommerce. To win, you need different strategies and tactics to leverage the strengths of each key retailer’s online shopping platform. You also need to keep abreast of all the technology advancements from start-ups and established vendor partners. I understand the complexity of the eGrocery landscape, and have a passion for developing capabilities to accelerate profitable growth.

With over 25 years of experience in eCommerce, consumer & shopper insights, marketing, and project management at food companies, I effectively work across the matrix to get things done.  Technology teams are critical partners in this business transformation.

You’ve heard the expression that if all you have is a hammer, everything looks like a nail. My problem solving and analytical toolkits are very well stocked. Every situation is unique and requires a different set of tools to achieve success.

How can Master-e help you master eCommerce?


  • eCommerce Strategy
  • eCommerce Organization Structure
  • Capability Development
  • Content Management
  • Content Syndication
  • Digital Shelf Analytics
  • Search Engine Optimization (SEO)
  • eCommerce Coach
  • Enterprise-wide Project Management
  • Consumer and Shopper Insights

Key Successes

  • Developed a $16B food company’s first eCommerce capability and analytical roadmaps
  • Business lead for the creation of a Product Information Management (PIM) solution that distributed 200+ packaging updates per month
  • Achieved double-digit sales growth with search optimized content
  • Client Advisory Board member for two leading eCommerce service providers

CPG Experience

General Mills (20 years)

  • eCommerce
  • Shopper Insights
  • Consumer Insights

Gardetto’s Family Bakery (3 years)

  • Brand Marketing
  • Customer Marketing

Nestlé USA

  • Consumer Research


  • Cereal
  • Snack Bars
  • Salty Snacks
  • Fruit Snacks
  • Baking Products
  • Soup
  • Mac & Cheese
  • Coffee
  • Yogurt
  • Refrigerated Dough
  • Frozen Fruits
  • Frozen Vegetables
  • Frozen Pizza
  • Organic and Natural Foods