About

Richard Gentner

As an eCommerce and food industry expert, I can help your company accelerate growth in this rapidly evolving space. Thriving in ambiguity and working cross-functionally, I leverage my acumen and analytic skills to identify issues, develop strategies, and implement solutions to transform businesses.

I understand the complexity and challenges of consumer packaged goods (CPG) commerce. What appeals to me most about eCommerce is the continuous disruption, both externally and within companies. While no one can predict what’s coming next, with the proper insights, people, processes, and technology, winning teams are able to pivot and adapt.

In my roles advancing capabilities, I became a translator; business teams and technology teams don’t always speak the same language, even though some of the words are the same. 

You’ve heard the expression that if all you have is a hammer, everything looks like a nail. My problem-solving and analytical toolkits are very well stocked. Every situation is unique and requires a different set of tools to achieve success.

How can I help you attain mastery?


Competencies


  • eCommerce Strategy
  • eCommerce Organization Structure
  • Capability Development
  • Content Management
  • Content Syndication
  • Digital Shelf Analytics
  • Search Engine Optimization (SEO)
  • eCommerce Coach
  • Enterprise-wide Project Management
  • Consumer and Shopper Insights

Key Successes


  • Developed a $16B food company’s first eCommerce capability and analytical roadmaps
  • Business lead for the creation of a Product Information Management (PIM) solution that distributed 200+ packaging updates per month
  • Achieved double-digit sales growth with search optimized content
  • Client Advisory Board member for two leading eCommerce service providers

CPG Experience


General Mills (20 years)

  • eCommerce
  • Shopper Insights
  • Consumer Insights

Gardetto’s Family Bakery (3 years)

  • Brand Marketing
  • Customer Marketing

Nestlé USA

  • Consumer Research

Categories


  • Cereal
  • Snack Bars
  • Salty Snacks
  • Fruit Snacks
  • Baking Products
  • Soup
  • Mac & Cheese
  • Coffee
  • Yogurt
  • Refrigerated Dough
  • Frozen Fruits
  • Frozen Vegetables
  • Frozen Pizza
  • Organic and Natural Foods